Owned digital service line strategy and ~$10M annual technology spend across global communications, marketing, analytics and e-commerce technology portfolio.

Rescued a failing $14M program through strategic management of technology, finance, and agencies.

Replaced failing primary digital agency; restructured $3.5M multi-year contract to improve quality, capacity and governance while maintaining flat spend.

Acted as primary liaison between technology, product stakeholders, and senior leadership to align backlog priorities, financial oversight, and delivery milestones.

Sponsored and structured agile delivery cycles using JIRA; facilitated sprint planning, backlog prioritization, daily scrums, demos, and retrospectives across cross-functional product teams.

Authored user stories and acceptance criteria in partnership with product owners and engineering teams to support value-based prioritization and predictable delivery.

Led in quarterly planning cycles and portfolio review sessions, aligning technology capacity, funding allocation, and cross-team dependencies with executive priorities.

Defined and governed statements of work (SOWs) with external agencies, establishing delivery milestones, acceptance criteria, risk controls, and performance accountability.

Enabled roadmap supporting ~$40M modeled annual revenue uplift via optimized end-to-end customer journeys and marketing-qualified lead growth.

Enabled ~$10M in marketing-influenced revenue through coordinated e-commerce and partner portal launches (AEM + SAP Hybris integration).

Improved website conversion rates by 5% through search data pipeline remediation and enhanced targeting capabilities.

Delivered 150% ROI business case for global brand experience modernization initiative.